RFID centralized data I: RFID in intralogistics operations

RFID Centralized Data for retailers are under pressure to maximize basket value, deliver great customer experiences, improve customer retention and reduce acquisition costs. What if there was a technology solution that could enhance all of theses areas? With centralized real-time data, it is possible. With customer expectations higher than ever, retailers are keen to meet them aiming to deliver excellence in every aspect. According to Qualtrics, 80% of consumers have switched brands following a poor customer experience. Whether that's the result of an incorrect order; a poor returns experience; or stock issues, retailers need to be aware that negative incidents have a lasting impact on brand loyalty and advocacy. That, in itself, it's reason for concern. Worse still, findings from Propel Software suggest that 54% of consumers would stop using a brand after just one bad experience.

The value of RFID in intralogistics operations

RFID Centralized Data for retailers are under pressure. They must maximize basket value, deliver great customer experiences, improve retention and reduce acquisition costs. What if a single technology could improve all theses areas? With centralized real-time data, it is possible.

With customer expectations higher than ever, retailers are keen to meet them aiming to deliver excellence in every aspect. According to Qualtrics, 80% of consumers have switched brands following a poor customer experience.

Incorrect orders, poor returns, or stock issues can damage logalty. Retailers must remember that negative incidents leave a lasting impact on customers. That, in itself, it’s reason for concern. Worse still, findings from Propel Software suggest that 54% of consumers would stop using a brand after just one bad experience.

The state of retail in RFID centralized data

While it might be easy to place the blame of any customer experience incidents on shop floor operations, supply chain problems in retail are often just as guilty. Particularly since online shopping – while not at the levels seen during the pandemic – is still 35% higher in the UK (Europe’s biggest e-commerce market) than pre-2020 figures, according to the Office for National Statistics.

In addition to brand concerns; reducing waste, transport, storage costs and maximising efficiency in restocking are all areas that can have a knock-on effect in improving customer experience. Many retailers manage multiple channels: in-store, web, and third-party sales platforms. Accurate inventory management is vital to avoid poor customer experiences.

Inventory management technology has become more prevalent in recent years, and with good reason. Traditional stock management methods often fail to consider the myriad of sales platforms now available to retailers and can’t deliver the required omnichannel stock view.

The role of technology in intralogistics

A high-quality logistics management system is crucial to meeting customer expectations. RFID represents the holy grail of inventory management, and effective solutions can provide accurate and realiable real-time stock information. The technology is clearly working for retailers. In Accenture’s 2020 RFID in Retail study, 80% said the benefits of RFID cannot be replicated by any other technology.

Clustag’s patented MOT Station adds speed and accuracy to bulk fulfilment and shipping. It represents a new era in the RFID tunnels industry. Scanning products at item-level and comparing with expected content, Clustag’s technology enables retailers to enhance supply chain efficiency with highly accurate, fast and reliable warehouse operations. This empowers retailers to create highly efficient replenishment across all locations.

Creating value through RFID centralized data

Manolo Reguart, Director of Strategy, Business Development and Alliances at Clustag, believes retailers are yet to uncover the full range of benefits that RFID can provide.

“While RFID is a technology that has existed for decades, its market penetration remains relatively low within retail. The reality is that many remain uneducated on the vast benefits that the technology can deliver to a business. The speed and accuracy that RFID can provide across all retail operations opens a huge number of opportunities for retailers that can deliver a significant return on investment.”

Clustag’s MOT Station solution scans products at item-level in an enclosed unit. Scanners run at full power to maximize accuracy and reduce cross-reading risks. With 99.92% reading accuracy, the MOT Station automates the inventory management process for retail, scanning up to 1,000 boxes/h while tracking products at item level.

The technology cuts the time spent on manual inventory tracking. It allows retailers to reallocate labor to higher-value tasks. Equipped with real-time visibility of their inventory across the supply chain, retailers can make better, faster decisions. They can minimize waste, maintain replenishment across all locations, and process returns quicker.

Ultimately, Clustag’s technology allows retailers to streamline their intralogistic operations, maximise sales opportunities and significantly reduce expenditure.

Delivering expert support whenever required

Investment in RFID is an important business decision that must be taken carefully, from pilot testing all the way to continued solution maintenance and upgrades. Retailers must partner with a technology provider that can, not only deliver a best-in-class product for their intralogistic operations, but one that can provide ongoing, high quality support. Clustag offers RFID consultancy, deployment, integration, and maintenance for its retail-focused inventory management solutions.

By focusing specifically on one patented solution (its MOT Station, an RFID tunnel solution), Clustag has gained a wealth of expertise in warehouse logistics automation. Hence, it is able to provide a best-in-class technology that delivers accuracy, speed, and reliability from the first day of operations. Clustag boasts significant strength when it comes to deploying material handling equipment (MHE) and integrating automated warehousing solutions. Clustag’s MOT Station can be modified to provide optimal value for its customers, from conveyor system adaptations to implementing reject lanes that process problematic cartons.

Clustag’s expertise in logistics automation the company to provide the best possible support to its customers. Clustag provides RFID consultancy, deployment, integration and maintenance of its solutions to users, ensuring the technology is implemented and used effectively.

If you want to find out more about how RFID can transform your intralogistics operations, contact us today!

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